Demo schoolViewing as Take the tourTour
John CarterOwner

How admissions are going

Admit Desk School · 2027-28 admissions

Seats for 2027-28

71 of 138 seats confirmed

3 offers waiting for parents to accept, and 15 families still meeting the school.

Fees collected

This season

₹33,41,000

Admission fees
₹32,15,000
Application fees
₹1,26,000
Waiting on offers
₹1,39,000

Paid straight into the school’s bank account. AdmitDesk takes nothing from fees.

105enquiries
89applications
71seats confirmed
68%of enquiries joined

Where families drop off

Biggest gap: 10% of families stop before “spoke to the school”. That’s where a follow-up call helps most.

  1. Enquired 105
  2. Spoke to the school 95 −10%
  3. Filled the application 89 −6%
  4. Paid the application fee 84 −6%
  5. Met the school 79 −6%
  6. Got an offer 74 −6%
  7. Confirmed a seat 71 −4%

Where families come from

  • Meta ads30 enquiries · 80% joined
  • Website25 enquiries · 68% joined
  • Referral22 enquiries · 82% joined
  • Walk-in11 enquiries · 73% joined
  • Landing page5 enquiries · 40% joined
4 more sources
  • Chat4 enquiries · 25% joined
  • Google ads4 enquiries · 25% joined
  • Portals2 enquiries · 0% joined
  • LinkedIn2 enquiries · 0% joined

Pages and campaigns

  • Admissions open for 2027-28Landing page5 enquiries2 joined
  • Search · admissions near meAd campaign3 enquiries1 joined
  • Parents in tech · Grade IAd campaign2 enquiries0 joined
4 more campaigns
  • Instagram · Open house reelAd campaign2 enquiries0 joined1 of 1 answered as real
  • Facebook · Pre-KG carouselAd campaign2 enquiries0 joined2 of 2 answered as real
  • Search · CBSE school ChennaiAd campaign1 enquiry0 joined
  • Admissions 2027 – Grade IAd campaign1 enquiry0 joined

New enquiries each week

Last 8 weeks

Families who didn’t go ahead

2 families
Fees too high1
Too far from home1

Counsellors pick a reason when they close a family, so you can see what to fix: fees, distance, transport or timing.

How the team is doing

Manage staff
StaffFamilies givenStill openCalls loggedFollow-ups lateSeats confirmed
Dave MillerCounsellor 35 10 32 1 late 24 (69%)
Emma WilsonCounsellor 36 14 64 On time 22 (61%)
Paul GrantCounsellor 0 0 0 On time 0 (0%)
John CarterOwner 34 8 99 2 late 25 (74%)
GradeSeatsConfirmedOffers outMeeting the schoolEnquiringAdmission fee
Pre-KG 20 20 · full 1 1 3 ₹42,000
LKG 30 29 0 6 3 ₹45,000
UKG 30 11 1 2 1 ₹45,000
Grade I 40 10 1 2 7 ₹52,000
Grade III 10 1 0 1 0 ₹55,000
Grade VI 8 0 0 3 0 ₹60,000

Weekly summary · coming soon

Every Monday, a short note in plain words: what changed last week, which grade needs attention and which families are most likely to join.